Pharmaceutical Market Research

BioStat specializes in delivering a wide range of market and marketing studies, post-marketing surveillance (PMS) studies, educational and epidemiological research, as well as opinion and satisfaction surveys tailored for the pharmaceutical and medical industries. Additionally, we offer in-depth brand image and awareness analysis.

Comprehensive Research Services

The BioStat Research and Development Center offers:

• Medical market research
• Healthcare market research – introducing new medical products in the Polish and Central and Eastern European (CEE) markets
• Observational and educational research
• PMS research and marketing projects
• Pharma Sales Force Effectiveness Measurement (including message recall tests)
• Patient opinion research
• Consumer, doctor, and pharmacist preference studies
• Price analysis
• Doctor satisfaction surveys
• Medical software evaluations

BioStat in the Pharmaceutical Market

With over two decades of experience, our experts are adept at conducting observational studies and clinical trials for pharmaceutical companies, making us a trusted partner in the industry.

We perform pharmaceutical market research, including epidemiological and clinical studies. Our research spans both the Rx (prescription) and OTC (over-the-counter) drug segments, utilizing statistical methods to analyze collected data. This allows us to conduct comprehensive analyses, including market segmentation, product positioning, and market share forecasting.

We engage with patients, doctors, and pharmacists to gather insights on their opinions and satisfaction levels, as well as to assess brand awareness. Our target groups also include pharmacies and medical and administrative staff. Additionally, we evaluate the effectiveness of sales territories and representatives.